Fashion designers pop up in Waterfall

MIDRAND – The South African Fashion Week showcased new women's collections plus crowned new models to work with Boss Models Agency.

September 29, 2019

Ofentse Ditlopo 1 minute read

Kamo with the good hair showcases Sober fashion line at the South-African Fashion Week pop-up. Photo: Ofentse Ditlopo

After more than a month of scouting and training young models and exposing them to the fashion industry on 8 September, the South African Fashion Week announced the two winners who were awarded a one-year contract with Boss Modelling Agency.

The three-day pop-up show saw designers meet up in Waterfall to showcase their latest designs.

Lucilla Booysen, who is the chief executive officer of the South-African Fashion Week, explained the importance of them giving designers and models a platform.

Setsabile Mlotsa, Clemond Maimela and Linda Bhengu visit the South African Fashion Week women’s wear collection in Waterfall. *Photo: Ofentse Ditlopo*

Wendy Magafela at the South-African Fashion Week pop-up in Waterfall displays the Nguni Brand. *Photo: Ofentse Ditlopo*

She added, “It is very important for us to give designers an opportunity to connect with their consumers, to build their database, to sell their garments, to make contact and be able to do research, that is why we do the SAFW pop-up shops.

Summer collection at the South-African Fashion Week pop-up in Waterfall. *Photo: Ofentse Ditlopo*

Togidah and Ryan Ericksen show up at the South African Fashion Week pop-up. *Photo: Ofentse Ditlopo*

Ziphelele Nyandeni and friend Mpho Sebeng, actor on the popular television show, The Throne, show up at the South-African Fashion Week. *Photo: Ofentse Diltopo*

“The place is beautiful and this gives the designers a chance to actually be in a luxury environment.”

Booysen also elaborated on the SAFW’s initiative where they find new faces – called the Mall of Africa Face of Fashion.

Thato Matabane, founder and designer for AfricanSwiss, showcases his latest collection at the Waterfall pop-up show. *Photo: Ofentse Ditlopo*

Waterfall hosts designers and models for their 2019 South-African Fashion Week pop-up for women’s collection. *Photo: Ofentse Ditlopo*

“We started two months ago, scouting all over, we scouted Midrand, Braamfontein, Johannesburg, Pretoria and we brought the finalists right here to Waterfall. We then chose 20 girls from about 140 girls who went through training and that ended in two becoming the Face of Fashion.”

Annie Nel at the South African Fashion Week in Waterfall. Photo: Ofentse Ditlopo

Darah White explained their partnership with SAFW saying that they worked together for so many years. “Our agency is always looking for new models.

The 2019 South-African Fashion Week pop-up for women’s collection in Waterfall. *Photo: Ofentse Ditlopo*

Lucila already works with us and our models and she can see what we can do to a brand-new face and how we train them.

Precious Mahlabe and Yolanda Magwaza showcase the Ezokheto clothing lines at the South African Fashion Week pop-up show. *Photo: Ofentse Ditlopo*

“SAFW asked us if we wanted to come on board, because we like to nurture new talent and have a platform where we can find people in a safe way, especially, in this climate were women are in danger.

Winners of the Mall of Africa Face of Fashion, Lethabo Khunou and Trystan Arthur. *Photo: Ofentse Ditlopo*

Sandy Duruwe and Sandi Mazibuko from Fabrosanz at the South-African Fashion Week. Photo: Ofentse Ditlopo

Isaac Modisells from Bathu at the South-African Fashion Week pop-up in Waterfall. *Photo: Ofentse Ditlopo*

“Our industry has been given a bad representation and in this way we can broadcast it out to the world, how we support women and nurture new talent in a safe environment where any questions they have about our industry can be answered together.”

Related Article:

https://www.citizen.co.za/midrand-reporter/216430/south-african-fashion-week-gives-a-sneak-peek/

September 29, 2019

Ofentse Ditlopo 1 minute read