The strawberry-laced champagne flowed as curious onlookers watched in awe as A-listers of the South African social scene descended upon Midrand on 5 May.
This, of course, was due to the launch of the Hugo Boss store at the Mall of Africa. This is the first store in South Africa to showcase both men’s and women’s wear in one location.
Christa Overhues, director of wholesale at Hugo Boss International Markets said, “We chose to have the first combined store, as South Africa is such a sophisticated market.”
The store will stock accessories that have been showcased at New York’s Fashion Week, to the delight of many fashion-forward individuals. Award-winning musician, Zakes Bantwini some of his hits as fashionistas, TV personalities and radio pundits such as Jennifer Su, mixed and mingled. Maps Maponyane, model and actor, kept the schedule for the evening as emcee.
He said, “We are here to celebrate style and people who know their worth.”
Su, who donned an elegant black dress, said, “I really love the brand, I love their line and fabrics.” She also complimented the beauty of Midrand’s latest mall.
Maponyane said, “It is not the clothes that make the man.” And not to contradict the dapper host, but a good suit definitely makes a positive difference.
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