Xiaomi officially opens first store in South Africa

Xiaomi Corporation, a global consumer electronics and smart manufacturing company, officially opened its first store in South Africa today.

Located at Shop L21 at Sandton City in Johannesburg, the store will sell Xiaomi smartphones and AloT products. Xiaomi fans can also bring their devices that need repairs to the store to get the process started.

The store emphasises how much Xiaomi values the South African market by giving Xiaomi fans in the country the opportunity to connect more closely with the brand and its offerings. Fans will get to see, touch and experience Xiaomi’s smart technology that is bringing innovation to everyone.

With the grand opening today, Xiaomi is giving fans who visit the store lots of surprises, fun and prizes. This is to show gratitude for the support of South African Xiaomi fans. There will also be exciting special offers and gifts to anyone who visits the store and makes a purchase. This includes 50% off select items and 10% off select items for launch day only. Fans can also get a free Mi Smart Band 5, valued at R699 (recommended retail price), with any smartphone they purchase at the store on launch day (all offers valid while stocks last).

If fans miss out on these specials, there are still Black Friday and holiday specials coming in November and December, so fans are encouraged to continuously visit the store for deals, as well as follow Xiaomi South Africa’s social media pages for updates on special offers, promotions and competitions.

Bringing top value and more choice to fans

Xiaomi is bringing its South African fans a wide array of choice of products to make their lives more convenient and easier. These include the Xiaomi 12 Series devices (Xiaomi 12 and Xiaomi 12 Lite), Redmi Note 11 Series devices (Redmi Note 11 and Redmi Note 11 Pro) and Redmi 10 Series devices (Redmi 10A, Redmi 10C and Redmi 10 2022), which were all launched in the country this year. These remarkable devices come with stronger specs and features, and bring powerful upgrades to their camera systems, charging speeds, displays – making excellent smartphone performance more accessible than ever.

Redmi Note 11 Series: Flagship-level technologies

Redmi Note 11 Series features a 108MP primary sensor in its camera setup, which allows people to capture and share moments of their life in high resolution and true-to-life details.

Boasting a high refresh rate of up to 120Hz and a touch sampling rate of up to 360Hz, Redmi Note 11 Series enhances the screen experience with smoother animations and lag-free transitions and it also registers more precise finger touches. The series is equipped with a long-lasting 5,000mAh battery and 67W fast charging, meaning less time plugged in and more time enjoying what you love most.

Redmi 10 Series: Surprising technologies at affordable prices

Making exceptional performance available to more and more people, the affordable prices of the Redmi 10 Series devices make them popular and competitive in the South African market. The price of Redmi 10A starts from R2,299 (RRP). Redmi 10C is R3,299 (RRP), while Redmi 10 2022 is (R3,999).

Redmi 10A is dedicated to bringing consumers a well-rounded user experience at an affordable price, and it offers a large 6.53″ HD+ display to provide a better experience for watching videos as well as browsing content. The device also features a rear fingerprint sensor to make it more convenient to unlock. It comes with a 13MP main camera for capturing and sharing life events and activities, as well as a 2MP depth camera that helps to achieve a natural blur effect in the background when you take portraits.

Redmi 10C delivers professional-level photography in a fun-sized phone, making the most of your memories with its high-resolution 50MP camera that’s perfect for capturing those unforgettable moments. It is equipped with a large 6.71″ display, which is rare in its price segment. Redmi 10C is equipped with a Snapdragon 680 processor built on flagship level 6nm process, offering a max clock speed of up to 2.4GHz to deliver efficient and powerful performance while conserving power. In addition, Redmi 10C gives you a massive 5000mAh battery that lasts you through the day, allowing you to stay powered up while on the go.

Redmi 10 2022 has a 50MP AI quad-camera packed with smooth viewing along with a 90Hz 6.5″ FHD+ DotDisplay, which lowers power consumption and extends battery life by adjusting the refresh rate based on the content being viewed. It is powered by a MediaTek Helio G88 chipset, which offers smooth day-to-day usage with an octa-core CPU. There’s also a long-lasting 5,000mAh battery that provides enough power to last a full day.

Xiaomi 12 Series: Flagship smartphones for the photo enthusiasts

Designed with the professional in mind, and featuring Qualcomm’s mobile platform – Snapdragon 8 Gen 1, Xiaomi 12 sets the bar for next-generation computing with a cutting-edge 4nm technology process.

Other standout features of this device are a 50MP Pro-grade main camera, 120Hz AMOLED display, dual speakers with SOUND by Harman Kardon, and 67W wired and 50W wireless turbo charging. This equates to 87% charged battery in just 30 minutes, and a full charge from flat takes around 46 minutes.

Xiaomi 12 Lite is a must-have device for any true photography enthusiast. Boasting a studio-level triple camera setup, Xiaomi 12 Lite features a 108MP main camera and a 32MP front camera. With a sleek 7.29mm thin design and weighing a mere 173g, Xiaomi 12 Lite offers an incredibly comfortable in-hand grip.

Flagship-level 5G performance, 67W turbo charging, and a 6.55” AMOLED display add to the impressiveness of this smartphone.

About Xiaomi Corporation

Xiaomi Corporation (“Xiaomi”) was founded in April 2010 and listed on the Main Board of the Hong Kong Stock Exchange on July 9, 2018 (1810.HK). Xiaomi is a consumer electronics and smart manufacturing company with smartphones and smart hardware connected by an IoT platform at its core.

Embracing our vision of “Make friends with users and be the coolest company in the users’ hearts”, Xiaomi continuously pursues technological innovations, compelling user experience and operational efficiency. The company relentlessly builds amazing products with honest prices to let everyone in the world enjoy a better life through innovative technology.

Xiaomi is one of the world’s leading smartphone companies. The company’s market share in terms of smartphone shipments ranked no. 3 globally in the first quarter of 2022. The company has also established the world’s leading consumer AIoT (AI+IoT) platform, more than 478 million smart devices connected to its platform (excluding smartphones, tablets and laptops) as of March 31, 2022. Xiaomi products are available in more than 100 countries and regions around the world.

Xiaomi was included in the Fortune Global 500 list for the fourth year in a row, ranking 266th. Xiaomi is a constituent of the Hang Seng Index, Hang Seng China Enterprises Index, Hang Seng TECH Index and Hang Seng China 50 Index.

For more information about Xiaomi as a company, please visit https://www.mi.com/global/discover/newsroom

About Xiaomi South Africa

Xiaomi has been in the South African market since 2017. Over and above their existing partnerships with Vodacom and retailers such as Takealot, TFG, Incredible Connection and PEP, Xiaomi is actively expanding their networks through both mobile operators and online distributors to increase availability of their devices at multiple touchpoints. Their ultimate goal is to establish brick-and-mortar Mi Stores across the country.

Xiaomi is committed to bringing the very best smart technology into South Africa, and is set to expand their repertoire of smartphones, AIoT and 5G technology over the coming months. Xiaomi’s mandate is to supply South Africans from all walks of life with the smart, innovative technology they need to live a better life.

For more information about Xiaomi in South Africa, visit https://www.facebook.com/XiaomiSouthAfrica/