Most ideas for a new business have been done before, and even if you think your idea is unique, it can be very difficult to break into a new market.
While turning your brainwave into an operational business can seem like a lofty goal, it’s unlikely to provide real returns quickly, and can prove to be more work than is justified by the potential reward. If you are looking to invest your hard-earned money into a successful business venture, tapping into an existing market is likely to be your best bet.
This is especially true for the nail and beauty industry, one in which millions of people have invested across the globe over the years. There is a lot to be said for investing in a well-established market, which has proven successful, and which continues to provide returns for investors year-on-year. Although it could be considered to be a mature market, there are still numerous opportunities for both investment and growth.
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In South Africa particularly, the nail and beauty industry represents an attractive investment opportunity for those wanting to start their own business. There are many formats to consider, with chief amongst them being the franchise model, especially if a proven track record in a specific niche is important.
The franchise model is beneficial for those looking to realise returns quickly, particularly for business owners who want the security of a business model that works. There are many advantages to this investment avenue, and one of the more obvious ones is the many years of expertise and effort placed into researching the industry by those who already have operational businesses in the market.
The beauty industry can be fickle, but investing in a franchise network that has already proven itself in this competitive arena can help mitigate this risk. In South Africa, one such franchise is Tammy Taylor Nails South Africa. Having started in the country in 2013, Tammy Taylor Nails already has a proven track record in the high-end salon industry, with over forty franchises operational across the country being testament to this.
President and Founder of Tammy Taylor Nails South Africa, Melany Viljoen, brought the Tammy Taylor Nails salon concept to South Africa after discovering Tammy Taylor on YouTube while searching for nail tutorials. Having always had a passion for the industry, as well as business, Melany quickly saw the potential for growth that this exclusive brand represented and set about securing the sole distributorship and ownership rights for Africa after visiting Tammy herself in the USA.
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Melany knew that for a high-end salon brand to be successful in South Africa, it would need to offer a combination of top-quality products and exceptional service. The Tammy Taylor brand is this and much more, bringing a much-needed breath of fresh air to the South African nail and beauty industry. The brand’s ethos of “treating every client like a queen” is echoed in various aspects of its operations, from the comprehensive support offered to each franchisee, through to the unwavering attention to detail in each salon. Each franchisee is encouraged to make every client their top priority, and this level of personal attention reaps both reputational and financial rewards for franchisees who show their commitment to this way of doing business.
While the nail and beauty market is certainly well-established, it undeniably offers a great investment opportunity for those prepared to differentiate themselves through product and service excellence.
Visit the Tammy Taylor Official website now for more info about starting a high end salon franchise.
