A one in four ratio for VW and AUDI in SA

Volkswagen Group South Africa (VWSA), which consists of Audi and Volkswagen, reported a 25% combined market share for 2021.

“We are especially proud of the Volkswagen Passenger Cars brand’s 20.1% market share, which is the highest of all Volkswagen markets worldwide,” said Robert Cisek, VWSA chairman and managing director.

In 2021, VWSA delivered 71 577 vehicles (Volkswagen Passenger Cars – 60 959, Audi – 5 712, and Volkswagen Commercial Vehicles – 4 906) to customers in the local market; an increase of 8 095 vehicles compared to 2020.
With total sales of 60 959 units in 2021, the Volkswagen Passenger Cars brand sold 7 640 more vehicles when compared to 2020.

Despite a serious buy-down trend in 2021, Audi remained one of the top three premium brands in South Africa with a market share of 18.4%.

“Our sales performance last year was ably supported by our strong and dedicated dealer network. More than 70% of total sales were channelled through our dealer network. I also wish to convey our sincere gratitude to our loyal customers who have ensured that Audi and Volkswagen are still South Africa’s most loved passenger brands,” concluded Cisek.

Eight new Audi and Volkswagen vehicles will be launched in the local market in 2022. Volkswagen will introduce four new vehicles to the market in 2022.

These include the all-new Golf 8 R, high-performance Tiguan R, Taigo which is a compact SUV as well as Volkswagen’s only sedan derivative, the Polo Sedan.

A new Caddy and Amarok will also be introduced to the market.

The Audi brand celebrates the launch of a fully-fledged e-tron range this year. This will include the introduction of the e-tron 55, e-tron 55 Sportback and e-tron S Sportback (performance derivative) as well as the much-anticipated e-tron GT and high performance RS e-tron GT.

The rest of the year will see the introduction of the all-new Audi RS3 Sportback and Sedan as well as the facelift to the luxury S8 Sedan.

Source: MotorPress