The Car Design Award, established in 1984 on the initiative of Auto&Design magazine, honours this year the Peugeot brand in the Brand Design Language category for its transversal stylistic language, which is expressed throughout its product range.
According to the jury, “The new Peugeot range shows the brand evolving in terms of sportiness and refinement, adding provocatively strong lines that remain consistent with the brand’s historical roots”.
Matthias Hossann, director of Peugeot Design, was very pleased to receive the award, an important international recognition that is associated with the great commercial success of the most recent products of the Peugeot brand.
The 2021 edition of the “Car Design” award goes to Peugeot for its latest creations. Created in 1984 on the initiative of Mr. Fulvio Cinti, founder and director of the world-renowned Auto&Design magazine, this prestigious prize rewards projects that make a significant contribution to the evolution of automotive design.
Hossann is very honoured by this important recognition for the PEUGEOT brand.
“I am delighted to receive this award. It comes at a crucial time for the brand which, with the all-new Peugeot 308, takes design and personality to a new, even bolder and more innovative level. Our new brand image was inaugurated with the new Peugeot 308 and has revolutionised the way we communicate our values. Our roots reach deep into a glorious past, but also project us into an exciting future.”
Source: QuickPic
