Suzuki Auto South Africa is swimming against the tide
It has just broken its month-old sales record. Not by a few units, but by more than 600 units in a single month.
The company recorded a massive 3 134 new vehicle sales in September, notching up its best month ever and elevating it to a top three position in overall vehicle sales.
“We are ecstatic about the national sales results,” says Henno Havenga, manager for auto dealer sales at Suzuki Auto.
“Virtually every vehicle we were able to deliver to a dealer found a new owner and dealers report many more customers queueing up for their Suzuki passenger vehicle, SUV or Super Carry commercial vehicle.”
This is the first time that Suzuki has broken through the 3 000 unit mark in one month.
“We decided from the onset not to allow the challenges to rob us of our momentum or delay our deliveries to customers, and our dealers agreed. The result – a top three position in South Africa and more demand than we can satisfy every month,” says Havenga.
With total sales of over 3 000 units, Suzuki now represents 7.2% of the South African market, the company’s highest share to date. If one removes the 82 Super Carry units sold in September, then Suzuki represents 10.3% of the passenger vehicle market.
The Vitara Brezza, India’s top-selling vehicle, found 455 new owners and the ever-popular Ertiga was delivered to 387 new homes.
“We are extremely proud of our 75 dealer partners who have supported us throughout this period. We realise how extremely difficult it is to keep customers happy when you have trading restrictions, limited stock and other Covid-related disruptions,” says Havenga.
Source: MotorPress
