Buy dog or cat food, and help a furry friend

Pedigree and Whiskas donated R5 million to the SPCA in celebration of World Animal Day. This campaign will kick off on October 3. The aim of the campaign is to help make a real difference in the lives of pets in shelters across South Africa. Consumers who purchase any Whiskas or Pedigree products at Pick ‘n Pay – between Monday October 3 and Sunday October 9 . The brands have committed up to R5 million worth of pet food to the campaign, which is over 900 000 meals. Rita Fernandes, marketing manager says that it’s a substantial investment, but one they are willing to make to mark such an important day.

“The purpose of World Animal Day is to raise the status of animals in order to improve welfare standards around the globe. Our brands are committed to animals in homes and shelters, and this campaign is just a small step in ensuring that all pets get the nutrition and care they deserve.” Fernandes says that she hopes that South Africans will accept the challenge and visit their nearest Pick ‘n Pay next week to show their support. “Each and every Whiskas and Pedigree item bought during the course of next week will make a marked difference in the life of a pet at an SPCA somewhere in South Africa.”