Chery puts its money where its mouth is with stronger warranty
n South Africa, the SA Guild of Motoring Journalists has selected the Chery Tiggo 4 Pro, our first model, as one of the semi-finalists for the 2022 SA Car of the Year competition.
Chery manufactured 961 926 vehicles in 2021, despite disruptions such as a shortage of electronic components, shipping delays and restrictions on sales in many international markets.
It exported 269 154 vehicles or nearly 30% of its production volume to international markets. This makes Chery China’s largest vehicle exporter, a position that it has held for the past 19 years in a row.
“As China’s largest vehicle exporter and one of its best known vehicle brands, Chery is now comfortable in many of the largest automotive markets in the world. In fact, two million of our 10 million current customers are in markets outside China,” said Tony Liu, executive deputy general manager of Chery South Africa.
“In South Africa, the SA Guild of Motoring Journalists has selected the Chery Tiggo 4 Pro, our first model, as one of the semi-finalists for the 2022 SA Car of the Year competition. We are truly honoured to be on the shortlist after such a brief time in the country,” said Liu.
Chery has always considered technology as its passport to new markets. This is true of its range of proprietary technologies and its next-generation petrol, diesel, hybrid, electric and hydrogen-powered vehicles and also of its investment in durability and reliability as a cornerstone of all new innovation.
“In today’s highly competitive market, quality is the table stakes that merely ensure your entry into the market. That is why Chery South Africa has completely changed the rules of the game with a one million, 10-year mechanical warranty,” said Liu.
“We were able to offer this unmatched warranty thanks to the incredible effort of our engineering and testing departments in China. Each new Chery is designed according to the Chery Production System to the highest standards and the models are tested to destruction in some of the world’s most extreme conditions, such as in the Russian ice fields, the Saudi Arabian deserts and of course in South Africa.”
Chery has won its fifth gold medal for quality and innovation at the recent 46th International Convention on Quality Control Circles held in India.
“This means that Chery can rightly claim its place alongside some of South Africa’s most-loved vehicles as a brand that won’t let you or your family down, no matter how long and far you drive it,” said Liu.
Tiggo 8 Pro – Coming soon
Chery will take the next step in its local growth strategy with the imminent introduction of the Chery Tiggo 8 Pro.
Source: QuickPic
