Local print media rejuvenated
Local papers around South Africa are healthy and thriving despite popular belief.
Despite popular belief that local papers are not doing that well lately, they are quite healthy and thriving.
Locals around South Africa still wait with excitement for their weekly local paper to arrive and have been delighted by the amount and different types of inserts and the innovative ways brands are using this media.
Readers are thrilled with new and innovative ideas that come with print media. They wait for their weekly paper to decide where they will shop and what they will buy.
Recently the Rosebank Killarney Gazette demonstrated a myriad of print insert products ranging from the impressive insert jacket, to an A4 and A3 single-sheet insert, a PowerWrap and an eight-page feature insert with an interactive competition by Canon.
Readers were thrilled with the range of advertising and were captured by the brands using these different formats.
This exciting new process caused a huge increase in printed copies for the Rosebank Killarney Gazette. As of 26 May, the paper will go from 27 000 to 40 000 copies to incorporate areas that were previously part of the Joburg East Express and North Eastern Tribune areas, thus expanding their footprint.
“A huge advantage of using print innovation products, and even inserts and competition elements in our papers, is they encourage people to touch and feel your brand and increase the potential to keep the information in the home for longer,” said sales director of SPARK Media, Olav Westphal.
SPARK Media
Spark Media, a division of Caxton & CTP Publishers and Printers Ltd, is an advertising and media-solutions, sales company. We represent Caxton-owned local newspapers, as well as selected independent publications in Sub-Saharan Africa. We offer solutions that focus on location-targeted content.
