I love a good special … I mean, who doesn’t?
This week, McDonalds celebrated their Big Mac’s 21st birthday with a great special for its patrons … a Big Mac medium meal for R21.
Naturally I jumped at the idea because it was such a great special. A Big Mac medium meal usually costs you R50.
And that was when I started thinking … South Africans really do love specials … a lot.
South Africans will travel to the next town if it means they will be saving big.
Why is that, I wondered? Why do the words ‘massive savings’ or ‘special savings’ have such appeal for South Africans?
I only have myself as a reference for why I love buying specials. I get a sense of longing; the supermarket specifically thought of me when they decided to put that product on special. My special needs were chosen and met. I feel special.
It’s actually very sad. Sad that I find so much comfort in a product on special.
Just imagine how great life would be if we found comfort in other ‘special’ things. Things that are not necessarily special to us, but can be in so many ways.
For instance, how special is it that we have running water, or food on our tables, or a soft, fluffy pillow to sleep on?
Why do we not feel good and special about being fortunate?
We need to take special precautions before it’s too late – before we forget what really matters and what should be really considered as special.
Tonight I am going to go on my knees and thank God for making me feel and be special.
What do you feel special about? Something to think about …
