Little Eden Society to host their 7th annual CEO Wheelchair Campaign
The campaign aims to raise R1.5m for Intellectual Disability Awareness Month.
Little Eden Society, a dedicated NPO providing lifelong care to 300 children and adults with profound intellectual disability, last week announced the launch of the 7th Annual CEO Wheelchair Campaign, set against the theme Ride a Mile in My Wheels.
The annual campaign coincides with Intellectual Disability Awareness Month, unfolding throughout March.
The campaign aims to raise R1.5m during March.
Xelda Rohrbeck, CEO of Little Eden, explained the campaign was a highlight in their calendar as it was their biggest annual fundraiser.
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She encouraged donors and sponsors to join hands with them to raise awareness and raise much-needed funds for the society.
She pointed out that the cost to care for each resident at Little Eden Society is currently R14 160 per month, per resident.
The society has to raise just over R61m annually to continue giving its residents quality care.
“As we mark Intellectual Disability Awareness Month in March, the CEO Wheelchair Campaign® takes centre stage, aiming to generate awareness and support for those who rely on wheelchairs for mobility.
“With 64% of our residents depending on wheelchairs for mobility, the campaign seeks to make a profound and lasting impact on their lives,” said Rohrbeck.
She invited all CEOs, business leaders, executors, directors and everyone in corporate to participate in the unique and transformative experience.
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“As leaders in the business world, your participation in the CEO Wheelchair Campaign® sends a powerful message of commitment to social responsibility and inclusivity.
“By dedicating one workday to this cause, you contribute to breaking down barriers and creating a workplace culture that values diversity and understands the unique challenges faced by individuals with intellectual disability and those who rely on wheelchairs for their mobility,” said Rohrbeck.
“Join us in making a tangible impact, not only in your organisations but also in shaping a more compassionate and understanding society,” she added.
Recruit your CEOs to spend a day at work or home office in a wheelchair during March and make a financial donation of R55 000 (big companies) or R35 000 (SMEs) to Little Eden.
