KFC ends mini-cricket season on a high note
There was an increase of games played, with over 60 000 matches taking place throughout the season
As the curtain closed on yet another action-packed KFC Mini-Cricket season, KFC reflected on the key moments that continue to set the grassroots programme apart.
Whether it’s the dedicated mini-cricketers batting and bowling at a provincial festival in Umtata or Benoni, or the heart-warming moments of watching new friendships being made on the pitch, one appreciates the time to look back on what truly makes the programme a home for children to learn and grow.
This reflection comes with an even greater milestone of KFC marking an incredible 10-year partnership with Cricket South Africa (CSA) this past season.
The 2019/20 season saw 126 642 children playing cricket, with an additional 122 schools across the country joining the programme. This phenomenal trajectory can also be attributed to the great work being done by the 13 673 passionate KFC Mini-Cricket volunteer coaches.
Furthermore, there was an increase of games played, with over 60 000 matches taking place throughout the season.
“When our partnership with CSA began over 10 years ago, we had a clear vision of getting even more children active across the country through the KFC Mini-Cricket programme. With CSA, we believe we have delivered on this mandate,” said Andra Nel, KFC corporate social responsibility manager.
“The dedication of our volunteer coaches and coordinators has been an incredible driving force, with their selfless commitment and passion, and fun being added to the game every day.”
CSA CEO Jacques Faul said: “It is indeed part of CSA’s vision to make cricket a truly national sport that is accessible to all and that is what makes our partnership with KFC such an important one through our KFC Mini-Cricket programme.
“The success of the mini-cricket initiative continues to make a massive contribution to the growth of our game and particularly for those who do not have the benefit of attending one of our leading cricketing schools. These have been really heart-warming projects that have contributed immensely to our pipeline.
“With the new season’s planning underway, even as the Covid-19 global pandemic impacts schools and communities across the country, KFC and CSA will continue to engage with relevant officials and associations to make sure the KFC Mini-Cricket children and coaches will have an opportunity to get on the pitch to play the game we all love so much as soon as it is safe to do so.”
