Toyota proving unstoppable despite challenging market conditions
Despite obvious market detractors such as shrinking disposable income and volatile trading conditions, I am very proud of Toyota’s performance in the first couple of months of this year.
Toyota South Africa Motors (TSAM) recorded its largest market share (30.4%) to date and posted its second highest ever monthly sales total, retailing 13 458 units in February.
It is also TSAM’s highest total since the advent of coronavirus and is only surpassed by the record aggregate of 13 694 units posted in September 2019.
This is the second month in a row that TSAM has recorded a market share that is above 30%.
Commenting on the latest TSAM figures, the company’s senior vice president of sales and marketing, Leon Theron, says, “Despite obvious market detractors such as shrinking disposable income and volatile trading conditions, I am very proud of Toyota’s performance in the first couple months of this year. Over 13 400 units retailed last month and a market share of 30.4% is a phenomenal result – all credit has to go to our dealer network and, of course, our loyal customer base. Thank you!”
Hilux took overall honours in February with 3 503 units sold. Hiace Ses’fikile sold 1 438 units. Corolla Cross followed with 1 693 units while Starlet and Fortuner did 1 607 and 1 101 respectively. Lexus sold 50 units and Hino recorded 278 sales.
For the month of February, just over 1.3 million parts pieces were supplied to the domestic dealers while a further 393 000 pieces were shipped to foreign markets.
“The February 2022 new passenger car market at 29 563 units had registered a sound increase of 5 419 cars, or a gain of 22.4%, compared to the 24 144 new cars sold in February 2021. The car rental industry supported the new passenger car market during the month and accounted for 13.3% of car sales in February 2022.”
Source: MotorPress
