Chery expands dealer network

Chery South has appointed 30 new vehicle dealers across South Africa, covering every province and metro.

All-new signage and signposts are being erected across South Africa as the last of the new Chery dealers prepare for the brand’s national launch at the end of November.

The new Chery dealers will offer a full range of sales and support services, including vehicle finance from Chery Financial Services (a new finance alliance with WesBank) and roadside assistance, following a recently concluded agreement with the Automobile Association.

Tony Liu, the executive deputy general manager of Chery South Africa, said, “While we are starting with 30 operational Chery dealers, we will expand quickly to make sure that no South African motorist is far away from a local and trusted Chery dealer.

“The initial response to our first Chery test drive campaign shows that there is a significant demand for models like ours that offer the latest technology, modern design and good value. We want to make sure that these dealers have sufficient vehicle stock to satisfy the initial interest and demand,” he said.

Among the dealer groups approved for launch is Alpine Motors. Known across KwaZulu-Natal for its network of dealers of various passenger car and commercial brands, Alpine has won several awards for customer service, service, after-sales support and sales excellence.

“We believe that Chery adds an exciting new dimension to our range of affordable and luxury brands. We are extremely excited about opening our new Chery dealership in KwaZulu-Natal. From our first experience with the Tiggo range, we believe there is a massive future for Chery in South Africa,” said Tyrone Tait, a director of the Alpine Motor Group.

Another of the major dealer partners to open a Chery dealership is Golden Era Motors in Gauteng. Golden Era Motors has several sales branches in Pretoria that offer a full range of sales, service, finance, vehicle detailing and insurance services.

“Chery has supported us at every step of our application and construction of the new dealership. With such support and the range of new Tiggo models, there is no doubt that Chery will gain and retain customers,” said Philip van Zyl of the soon-to-be-open Chery Pretoria North.

All will be revealed on Wednesday, November 24 at 12:00 when Chery officially takes the wraps off its first SUV and shares information on its South African presence.

South Africans keen on attending the Chery launch event to learn more about the Tiggo 4 Pro, the new dealer network and vehicle pricing, are invited to join online on YouTube or to follow the social media link on any of their social media channels.

The channels are:
• YouTube: https://www.youtube.com/channel/UCRDII1nURvFtdBYKG90cPMQ/videos
• Facebook: facebook.com/CherySouthAfrica
• Twitter: @SA_Chery
• Instagram: cherysouthernafrica

Source: QuickPic