According to the Media Update website, BONA Mo is positioned as a branded television segment presentation.
BONA Mo is an extension of the magazine and will be broadcast on SABC 1.
“At Caxton Magazines we do not see ourselves as only producers of magazines,” said Anton Botes, general manager for the Group.
“We are in the business of providing relevant, meaningful content that resonates with our readers across our titles; in whatever format they consume it. So television for us is the next logical step in the evolution of our brands.”
The decision to pilot this initiative with BONA magazine was something that ‘just made sense’ for Botes.
“BONA is designed to empower and motivate our readers to be who they want to be and all the content we produce needs to remain inspiring to our readers, and now our BONA Mo viewers as well,” said BONA editor-in-chief, Linda Mali.
“By keeping to our brand pillars of celebrity, food, beauty and fashion, relationship and family and careers and entrepreneurship, we can remain authentic with our content and promote our brands with integrity.”
“This is definitely a first for a South African brand and a first for South African television and we look forward to the response from viewers, readers, advertisers and the Industry alike,” concluded Botes.
For more information on Caxton magazines, visit www.caxtonmags.co.za.
