For the first time in SA history, Castle Milk Stout in partnership with the Congress of Traditional Leaders of South Africa along with the South African public will give sufficient recognition either on the sporting field or getting together for a common cause that has great potential to elevate African spirituality.
Castle Milk Stout exists to inspire Africans to rediscover and embrace their traditions and values in today’s modern world. This year will be no different for the brand as it gears up for yet another year of providing relevant platforms in hopes of authentically making an impact, starting with Ancestors’ Day on May 8.
Through various campaigns and interactions with the public, the brand has taken note of a growing interest amongst Africans, young and old, who are interested in educating themselves and embracing their African spirituality.
“This definition of what cultural heritage means validates and emphasises why it is important to preserve our heritage. Our ways of living include something as fundamental as language, amongst others, which through our 2021 The Last Stories of Culture campaign contextualises the risk of not safeguarding and valuing our culture and heritage that shape who we are and where we are going, individually and as a collective,” said Castle Milk Stout’s brand manager Khensani Mkhombo.
“There is so much to celebrate and take pride in about being African, and at Castle Milk Stout, we would like to be part of these moments at the forefront of South Africans re-discovering, showcasing and savouring the richness of African culture.”
For more information on the events, visit:
Twitter: @CastleMilkStout
Facebook: Castle Milk Stout
Instagram: @castlemilkstout_sa
YouTube: Castle Milk Stout
