bizhub Highveld Lions: New one year deal from Matrix.
The Matrix logo will feature on the collar of the team’s playing shirt.
MATRIX announced a one year associate sponsorship with the bizhub Highveld Lions on Monday, August 3.
Matrix is a brand of MiX Telematics and will enjoy naming rights. The Matrix logo will also feature on the collar of the team’s playing shirt in all competitions.
“There is no doubt that a successful team is made up of individuals with a commitment to a larger objective. Whether in a business environment or on the sports field, it takes commitment, endurance, passion and creativity to make a good team a great one. We are very excited about this sponsorship and believe that it not only enables the bizhub Highveld Lions to reach their team goals, but also demonstrates strong synergies between two successful, leading and consistently growing local brands,” said Grant Fraser, product and marketing director at MiX Telematics Africa.
As an associate sponsor MiX Telematics will fulfil a number of business and sponsorship tactics that will not only add value to the team but also to their loyal and supportive fans.
Supporters attending home matches at Bidvest Wanderers Stadium and Senwes Park will have the opportunity to take advantage of specials and competitions, including The Matrix Six.
“We are certainly excited that MiX Telematics has come on board as a lead sponsor. They are not only providing much needed funds to ensure the success of the team, but is also a company that shares the same vision and goal of striving for excellence,” said Greg Fredericks, CEO of the bizhub Highveld Lions.
The domestic cricket season kicks off on September 9 and will see the bizhub Highveld Lions play their first game against Pretoria’s Unlimited Titans in the annual Momentum eKasi Challenge.
