Shopper’s guide to unmissable deals in South Africa

As November 24 approaches, excitement grows for one of the most anticipated shopping events of the year: Black Friday.

Black Friday began in the United States and has since spread to other countries, including South Africa.

This year, on November 24, South African shoppers can expect unparalleled discounts, exclusive deals and unbeatable bargains. In this article, we’ll look at the significance of Black Friday in South Africa, the trends shaping the event and some tips for making the most of this shopping extravaganza.

The rise of Black Friday in South Africa

Black Friday first gained traction in South Africa a few years ago and has since evolved into a major retail event. Traditionally, Black Friday marks the beginning of the holiday shopping season, with retailers offering significant discounts to attract shoppers both online and in-store.

South African consumers have embraced the concept, eagerly awaiting the day to snag the best deals on everything from electronics and fashion to household goods and appliances.

Key trends for Black Friday

1. Online shopping dominance: With the ongoing growth of e-commerce, Black Friday is expected to see a surge in online shopping. Retailers are gearing up for increased website traffic and are likely to offer exclusive online-only deals to cater to the growing number of digital shoppers.

2. Extended sale periods: While Black Friday traditionally lasts for 24 hours, many retailers have adopted a more extended approach. Some stores begin their sales a week or more in advance, creating a Black Friday week or even a month of discounts. This trend not only eases the pressure on shoppers but also allows businesses to maximise their sales.

3. Innovative marketing strategies: To stand out in the competitive Black Friday landscape, retailers are expected to employ creative marketing strategies. Limited-time offers, flash sales and exclusive discounts for loyalty programme members are just a few tactics that South African businesses may use to capture consumer attention.

Tips for Black Friday shoppers:

1. Plan ahead: Research deals in advance, create a shopping list, and prioritise your purchases. This helps you stay focused and prevents impulse buying.

2. Set a budget: With the excitement of discounts, it’s easy to overspend. Set a realistic budget and stick to it to avoid post-Black Friday financial regret.

3. Stay informed: Follow your favourite retailers on social media, subscribe to newsletters, and download shopping apps to stay updated on the latest deals and promotions.

4. Compare prices: Don’t settle for the first deal you find. Use price comparison tools and check multiple retailers to ensure you’re getting the best value for your money.

Sources:

https://www.cbsnews.com/essentials/when-is-black-friday-start-date-time-how-long-last-end/
https://mashable.com/article/black-friday-2023
https://blackfriday.com/