These could range from lack of funding, lack of industry knowledge and incorrect location, to something as simple – and easy to remedy – as having poorly trained staff who are not providing your clients with the experience they expect from the brand.
Quality customer service means making sure your customers feel valued, fairly treated and appreciated by your business. This – in large part – can be attributed to how your employees treat your customers, and goes beyond merely greeting them with a friendly smile at the door, though this is important as it sets the tone for your customer’s visit.
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If you are in a business that primarily sells services, as opposed to products, then quality customer service is critical, as the entire customer experience hinges on how they are treated. In the nail and beauty industry, this is even more critical, as the results of the customer’s visit with be with them for a number of weeks, reminding them of either the positive or negative experience they had at your salon. This is where employee training comes to the fore, and how well-skilled a salon’s technicians and therapists are can be the make or break of the business.
Tammy Taylor Nails has become synonymous with quality in South Africa, attracting top clients looking for an unmatched experience, and above all, unique and flawless sets of nails. In order to maintain this reputation for excellence, nail technician training is of the utmost importance, and takes place at the Tammy Taylor Nails Academy in Pretoria, with a Cape Town branch opening soon.
Melany Viljoen, President and Founder of Tammy Taylor Nails South Africa, trained in the USA under Tammy Taylor herself, as well as under Tammy’s director of education world-wide, Mary Stokus, qualifying as a master nail career educator.
Upon her return to South Africa, Melany trained two hand-picked technicians to be master educators, and together this team ensures that every nail technician that attends the Tammy Taylor Nails Academy is taught to the highest standards, and that those who qualify as Tammy Taylor Nail Technicians are worthy of the title. Tammy Taylor Nail Academy also offers a business masterclass, as well as operations and sales training for business owners, and Optiphi skincare training for therapists.
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This extensive focus on training is one of the hallmarks of the Tammy Taylor Nails brand, and ensures that beauty therapists and nail technicians are empowered to truly understand the products they are using, answer client questions and feel comfortable with the technical details of the products they use. This, in turn, promotes the recommendation of the most appropriate solutions for clients, and results in a happier customer and improved customer service – both critical requirements for business success.
There are many facets to consider when deciding to invest in a franchise, especially in the nails and beauty industry. Employee training is clearly a significant driver of business success, yet it is often overlooked by potential franchisees. Investors in a Tammy Taylor Nails salon can rest assured that employee training plays a substantial role in the business franchise journey, and that every part of this journey is focused on helping the franchisee be as successful as possible.
An investment of any sort is a big decision, and understanding where a franchisor’s priorities lie can help make that decision easier. Fortunately for potential Tammy Taylor Nails franchisees, the priorities of Tammy Taylor Nails South Africa are clear – customer service above everything, and supporting this ideal receives top billing.
