Home of South Africa’s favourite quality brands, Tiger Brands Culinary Division, welcomes in the much-deserved summer season as the official food sponsor for this year’s edition of the most anticipated music festival of the year, Bacardi Holiday Club.
Set to take place between the March 4 – 6 at Wegelegen Mpumalanga, the two day festival experience will see South Africa’s favourite kitchen staples; All Gold, Mrs. Balls, KOO as well as Crosse & Blackwell add some flavour to the musical extravaganza with a new pop-up restaurant.
Festival goers are in for a glorious treat as this year’s edition of the festival, dubbed “Summer of Love” also joins forces with Johannesburg eatery and popular hotspot Pablo Sandton to curate a delectable selection of dishes that will be served at the exclusive KOO’L KLUB Pop-Up restaurant for the weekend event. Patrons can look forward to showcase of good music and a deliciously unforgettable food experience courtesy of their favourite culinary brands; All Gold, KOO, Mrs. Balls and Crosse & Blackwell, with mouth-watering treats served based on the festival’s daily themes, displaying elevated interpretations of South Africa’s favourite dishes.
“Food is a vehicle of social change, it brings people together in a way that very few activities can, it is the one thing that never fails to unite us, regardless of origin or background. We are delighted to be partnering with Bacardi Holiday Club as a property that has been a staple in the youth culture and understands the universal love language of food and music.
As KOO, Mrs. Balls, All Gold and Crosse & Blackwell, we want to ensure that we maintain this tradition by connecting friends and families over shared moments through experiential activities that place us in the forefront of celebrations and allows us to be part of people’s lives beyond the kitchen.
“We have had the pleasure of serving our number one brands to families for generations, and it is important to evolve with our consumers by tapping into cultural moments that allow us to introduce our innovations to a new market of food enthusiasts. We look forward to showcasing the versatility and experience that our brands, KOO, All Gold, Crosse & Blackwell and Mrs. Balls can bring to an event of this magnitude and hype”, said Edna Maphita Tiger Brands Culinary Marketing Director.
Bacardi Holiday Club has been notorious for giving its patrons iconic musical performances and this year’s edition of the festival is no exception. Festival goers can look froward to a line-up of performances including Kwaito legends, Trompies, Khuli Chana, DJ Kent, Lelowhatsgood, Marcus Harvey and ama piano hit-maker, DBN GOGO, with phase two of the line-up and surprises to be announced soon.
You can follow the conversation online and be part of the food and musical extravaganza by following @KOO_Food, @KasimagicSauce on Twitter and @crosseandblackwell, @mrsballschutney on Instagram for all the delicious food content that will be served throughout the weekend. You can also follow @bacardiholidayclub for more Bacardi Holiday Club updates.
