WHAT are the sounds of a nation? What beats and rhythms do its people make? If Africa were an album, what would it sound like? Ballantine’s Scotch Whisky has begun a journey to discover the answers to these questions.
Partnering with SAMA-winning, platinum-selling duo Black Motion, Ballantine’s wants to find the sounds that make South Africa – and Africa – unique. Then, by collecting,
curating and collaborating, use those everyday sounds, rhythms and beats to co-create one incomparable album: The Ballantine’s Beat of Africa.
Music is the heartbeat of Africa. It inspires us, moves us and brings us together. The partnership between Ballantine’s and Black Motion is rooted in authenticity and music. The belief that staying true to what you believe in produces results beyond expectation. The Beat of Africa will echo this ethos by creating an album that is distinctly unique, the product of the country and continent-wide sharing, collaboration and a common love of African-inspired music.
That’s why Ballantine’s wants you to help discover the stay true song of a nation, the everyday sounds and rhythms that make South Africa the place it is. The sound of
a continent, born in the streets of a country. You decide what the Beat of Africa is.
Check out the video with more information on how to submit your sound: www.ballant.ne/beatofafrica.
Ballantine’s Beat of Africa will be an epic six-month campaign across five countries – South Africa, Angola, Cameroon, Zambia and Mozambique with local ambassadors at the helm for each.
The campaign begins with your submissions. Everyone is encouraged to share the sounds, rhythms and beats you feel define your nation and make it home. Share your
sounds, images or words describing sounds at www.thebeatofafrica.com, or tag a link on Facebook, Twitter or Instagram with #BeatOfAfrica. Every submission stands a chance to win an all-expenses paid, VIP trip for two to the Beat of Africa album launch party in Johannesburg later in the year.
Black Motion’s own sound is defined by the unordinary – the beats that come from staying true to their music. This is why they are the perfect ambassadors to help create an
album made up of sounds that redefine the ordinary. “When we are in studio we don’t like to rush things, we take our time. We are not intimidated by the next big thing or act, we stay true to ourselves and we stay true to our music,” said the duo.
In the coming weeks, Beat of Africa will move into the sound selection phase. Local Ballantine’s ambassadors in each country will spend time choosing the best sounds to create a track that captures the beat of their nation. From there comes the production process which will see the Ballantine’s ambassadors mixing the everyday sounds to capture the pure passion and raw talent in studio and co-create a one-of-a-kind album. More updates will be available as the campaign rolls out.
Stay close to Ballantine’s and Black Motion as they document the journey – the highs and lows – of producing the continent’s first Ballantine’s Beat of Africa on Facebook: www.facebook.com/BallantinesSA, Instagram: www.instagram.com/ballantinessa/ and on Twitter: twitter.com/BallantinesSA.
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