Experience multi-sensory cinema at The Pavilion

NU Metro cinemas launched a 4DX cinema at The Pavilion in Durban on Wednesday, 23 March.

This followed a record-breaking opening of Africa’s first ever 4DX cinema in Cape Town at Nu Metro V and A Waterfront in December.

Durbanites will now also be able to experience the revolutionary 4DX-format with the divergent series: Allegiant as its opening title.

The 4DX cinema promises to give cinema-goers an adrenalin-fuelled, multi-sensory, digital 4D movie experience like no other.

Nu Metro Cinemas signed an agreement with CJ 4DPLEX, creator of 4DX, last year – the world’s first 4D cinema technology for feature films – a partnership that for the first time brings 4DX to Africa.

4DX, which uses motion, vibration, water, wind, lightning, scents and more to provide movie-goers with a truly immersive experience, has been expanding at a fast pace and, with this deal, will be available in 182 auditoriums across 34 countries, with a goal to reach 300 auditoriums by the first half of 2016.

“Nu Metro Cinemas would like to extend a big thank-you to the thousands of customers who have supported 4DX with sold out-shows in Cape Town during the past few months. We wanted to give South Africa a truly immersive cinema experience, and it has been embraced as such,” said Nitesh Matai, general manager for Nu Metro Cinemas.

“4DX fulfilled those expectations as the new 4DX cinemas involve all five senses for consumers to enjoy a cinema outing like nothing else they have seen, heard or felt before. We are now very excited to open the second 4DX cinema in Africa at our state-of-the-art cineplex in Westville’s The Pavilion shopping centre,” added Matai.

Nu Metro’s head of technical services was sent to Seoul for three weeks to specifically train for certified status to manage the installation of 4DX technology locally.

An existing cinema at The Pavilion has been converted to a world-class 4DX cinema. This process involved the installation of cutting-edge screen and sound technology, special seating pods and other equipment required for the 4DX sensory overload. The installation employed local contractors to complete the installation.

“We had to install a complete new steel floor structure to be able to handle the 0.3G-force the unit moves with, as well as water, air and scent lines.

“The complete system uses 24 computers (one in each of the 21 seats, a motion PC, a monitor PC and a screen server).

“The ‘force’ utilises Servo motors and transducers, not hydraulics, making the movement much smoother and more active. South Africa is in for a totally new way of watching movies,” said Johan van Staden, Nu Metro cinemas’ head of technical.

For bookings contact 086 123 4362 or visit www.numetro.co.za. Tickets cost R175 each.