Show your support for Comrades athletes
By simply using a hashtag, your loved one will have the chance to see the message of support when they reach the Coca-Cola Celebration Zone.
AS the official race partner of the 2018 Comrades Marathon, Coca-Cola launched the #SeeYouThrough as an initiative for family and friends of runners to get involved.
As a build up to the historic ultra-marathon, friends and families will have an opportunity to share their message of support and encouragement via social media using #SeeYouThrough.
This will see a number of sports personalities, fans, running clubs take to their social media platforms to rally behind the person/s they support. On race day, the runners will have a chance to see their message of support appear on screen when they reach the Coca-Cola Celebration Zone situated at the 62,5km mark.
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Asanda Vumazonke, brand manager, said, “Coca-Cola recognises that not only does it require a lot of motivation and a strong self-belief to compete in the marathon, but it also often requires family members to become part of this journey through their much-needed moral support. #SeeYouThrough is a way for Coca-Cola to rally behind the runners and all supporters that are part of the historic race.”
Fans are encouraged to use #SeeYouThrough and tag @Coca-Cola_ZA.
“We look forward to bringing the excitement, enjoyment with every sip of Coca-Cola and seeing everyone through to the finish line,” added Asanda.
Messages of support can be uploaded using #SeeYouThrough and tagging Coca-Cola on these handles @CocaCola_ZA on twitter, Facebook @cocacolasouthafrica and Instagram CocaColaZa.
