Spotlight on ‘Naturally Nonts’
With Mother’s Day around the corner, Durban influencer and mom Nontoh Nxumalo shares some insight for others who might like to collab their way into the parent influencer lifestyle.
MOM of two Nontobeko, or ‘Naturally Nonts’ as she is known on social media, says being a full-time blogger has definite perks as a mom. It was her reason for diving into the world of content creation … to carve out as much time as she can to be with her family.
“Being an influencer means putting yourself out there for the world to judge. It’s helped me to grow and overcome my insecurities and fear of rejection. I’m now I’m in a space where I don’t need people’s validation or approval. Because social media is constantly evolving, I am also constantly learning and improving myself to keep up to date, stay creative and grow my following. I also get to interact with different people and have made some amazing friendships on and offline,” she tells us.
Initially sharing content about her natural hair journey and hoping to inspire and encourage young black girls to love and embrace their beautiful coils and curls too, Nontoh now focusses more on motherhood and the spin-off has gained her a very supportive following over the past two years.
“As a mom influencer, I use my platforms to discuss social issues and share relatable mom life content so that other moms know they are not alone. Having a close relationship with my audience helps me to have a better understanding of what content they’re interested in. I also don’t treat my audience as followers … I treat them as my online family.”
Read the full article as well as Nontoh’s tips for future influencers here – Bonding with mom influencer
CREDITS
Photos: PENNY KATZ PHOTOGRAPHY, pennykatzphotography.myportfolio.com, 083 214 0692
