WATCH: Hollywoodbets takes on title sponsorship of Kings Park Stadium
Hollywoodbets is the new naming rights sponsor of Kings Park Stadium.
FIREWORKS lit up the sky while performers danced up a storm. The atmosphere was electric at the iconic Kings Park Stadium as Hollywoodbets was announced as the new title sponsors of the stadium.
Hollywoodbets takes over from Jonsson Workwear as the title sponsors for the next three years. The announcement was made today, Monday December 13.
As of January 1, 2022, the Durban landmark will officially be known as the Hollywoodbets Kings Park Stadium.
Also read:Hollywoodbets sponsors UK football team in Premier League
The Sharks CEO, Dr Eduard Coetzee said, “The renaming of Kings Park Stadium marks a new and exciting chapter in our stadium’s already decorated history. Our association with the Hollywoodbets brand has grown tremendously in a relatively short space of time and this latest partnership development is indicative of the strength and success of this relationship.”
Devin Heffer, the Hollywoodbets brand and communications manager, said they have developed a good working relationship with The Sharks.
“This partnership has been aligned around offering more value to the fans and enhancing the in-stadium experience. It’s a great honour to have our purple brand linked to this well-established stadium, where the likes of the Springboks, The Sharks, AmaZulu Football Club and the KZN community come together to provide world-class sporting action and entertainment. We can’t wait to welcome the fans back to the Shark Tank in 2022,” he said.
Also read: Covid-19 regulations amended to allow spectators into sport venues
Over recent years, Hollywoodbets obtained naming rights for Hollywoodbets Kingsmead Cricket Stadium, the Hollywoodbets Super League and the Hollywoodbets Greyville and Hollywoodbets Scottsville racecourses. In August 2021, Hollywoodbets was announced as front-of-jersey sponsors for Brentford Football Club in the English Premier League.
The Cell C Sharks commence their 2022 rugby calendar with a Currie Cup home match at Hollywoodbets Kings Park against the Tafel Lager Griquas on Wednesday, January 19.
The stadium, which is home to The Sharks, can hold up to 52 000 people.
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