THE Queensburgh News readers’ survey has provided some interesting insight into the preferences of readers and advertisers.
While a large majority (78 per cent) of the people who responded said they had read the paper in the past four weeks, there were also those who responded despite indicating that they do not receive the paper regularly.
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This was interesting, especially when considered in terms of the response about whether people read the print, online or both editions of the Queensburgh News.
Digital vs print
The question about online readership didn’t specify between reading news which is relevant to Queensburgh on the Highway Mail title site, or reading the digital editions of the paper which are uploaded to the Highway Mail website after publication and delivery of the paper.
Majority of respondents indicated a preference for a mixture of print and online news, 43 per cent compared with 39 per cent who preferred to only ready print editions for news.
A relatively small group of 19 per cent indicated their preference for news only from online sources.
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Preferences
Asked what type of news they most wanted to see in the paper, 85 per cent of those responding said they would like to see more human interest stories in the paper.
Crime was popular with 56 per cent of those responding while municipal news was of interest to half the respondents.
65 per cent said they like investigative reports and 45 per cent indicated enjoying school news, and just 29 per cent indicated a preference for sports in their community newspaper.
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When asked what they did not like, crime was also mentioned with 29 per cent of respondents indicating they didn’t enjoy stories about crime, sport reports are disliked by 26 per cent of those responding, and municipal stories were given the thumbs down by 17 per cent of readers.
Have a look at some of the other interesting statistics from this survey by clicking here.
Caxton Local Media Covid-19 reporting
Dear reader,
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A national task team has been established to assist in bringing you credible news reports on Covid-19.
Readers with any comments or queries may contact National Group Editor Irma Green (irma@caxton.co.za) or Legal Adviser Helene Eloff (helene@caxton.co.za).
At the time of publication, the contents of this article mirrored South Africa’s lockdown regulations.
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