Durban Fashion Fair takes to cyber catwalk

THE Durban Fashion Fair (DFF) will be held as a virtual event in response to the challenges brought by the Covid-19 outbreak.

This year’s theme is aptly named, ‘The Show Must Go On’. Fashion shows will be filmed at the Durban City Hall, Moses Mabhida Stadium, Botanic Gardens, the new promenade and Max’s Lifestyle -these are available online between September 23 and 25.

“The DFF is one of the platforms to be used to assist in the City’s economic recovery efforts,” said eThekwini Mayor, Councillor Mxolisi Kaunda. 

This year’s DFF will showcase the work of 25 designers.

The mentorship programme will assist aspiring new designers to build potential fashion businesses while the model boot camps will prepare new faces before they take to the DFF catwalk.

Kaunda said this has been central to the empowerment ethos of the DFF since it was launched in 2012.

“However, due to calendar changes following lockdown, the mentees and the new faces, as well as the viewing public can look forward to seeing them in action featuring their own fashion showcase early December,” he said.

Boosting sustainability in businesses is particularly significant as September is Tourism Month and Heritage Month, said Kaunda.

“Celebrating Heritage Day on September 24 through the creativity of both our emerging and established designers, is a reflection of the legacy of African fashion that we have been growing passionately through the platform of the DFF over the past nine years, is particularly symbolic,” he said.

For more information, visit Durban Fashion Fair on Facebook or @Dbnfashion_fair on Twitter and Instagram or search for the hashtag: #DFF2020. 

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