Wildtrust to launch social media waste awareness campaign
The in-depth social media campaign will be available on all popular social media platforms.
The Wildtrust, a leading environmental non-profit organisation, is set to launch a new South African social media campaign called waste_UPRISING.
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The campaign will be accessible on popular social media platforms: Facebook, Twitter and Instagram and the goal is that it will become the go-to platform for credible waste facts and stats in South Africa
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The campaign will also recognise the need to have legitimate, myth-busting and interesting waste information (including information about clean-up operations and issues which the public could assist with) in one place.
It is predicted that an environmental and societal collapse is set to take place in around 11 years if no environmental action is taken, including acting against waste. It is becoming more apparent that there is a need for consumer and producer behaviour change, as well as a massive shift required in how and what we produce and consume.
This platform will bring to light the depth and reach of the waste crisis, as well as highlight innovations and solutions around waste.
The waste_UPRISING campaign will provide useful information and will be controversial at times – drawing attention to big companies and their production processes, which often result in waste that could be avoided. The platforms will also highlight innovative projects/products as well as individuals and companies that have taken heed of the crisis and are doing something about it.
The campaign launches on 3 July at 8am.
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