Save the waves by catching nurdles at this year’s Ballito Pro with Litter4Tokens
The Save the Waves - Litter4Tokens recycling campaign, started in 2015 in KwaDukuza, rewards community members with tokens for the bags of recycling material they bring in.
The Ballito Pro presented by O’Neill constantly seeks ways to ensure the sustainability of the natural resources that make this such a popular festival location. For the 2019 edition, taking place from 27 June to 7 July, the Ballito Pro is bringing in the Save the Waves campaign – Litter4Tokens project.
The Save the Waves – Litter4Tokens recycling campaign, started in 2015 in KwaDukuza, rewards community members with tokens for the bags of recycling material they bring in. These can be exchanged for a variety of dry goods at token shops within the partnered schools and communities across KwaDukuza.
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‘The Ballito Pro, KwaDukuza and O’Neill brands are very much aligned in their vision for a completely sustainable festival that not only reduces its footprint but also educates the public about ways to protect our valuable and vulnerable resources,” explained Collette Bundy, festival event organiser.
“This year we will be focusing on reducing litter, improving ocean health and the protection of wildlife species through our education and awareness campaigns.”
At this year’s Ballito Pro, Litter4Tokens – which has partnered with O’Neill – will launch the first-ever ‘Mermaid Tear Catcher’ with prizes for those who collect the most mermaid tears – or plastic nurdles as they’re known.
Nurdles are small plastic pellets which are having a devastating effect on the delicate marine ecosystem.
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Each Mermaid Tear Catcher has a unique code. The code helps to collect valuable data shared with the World Global Nurdle Foundation. Litter4Tokens will also be on site, engaging with holidaymakers and sharing information about their work.
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