MySchool celebrates 21 years of giving back
MySchool MyVillage MyPlanet has launched the ‘21 years of Giving Back’ campaign with R2.1 million to give away to 21 causes.
THE MySchool MyVillage MyPlanet community loyalty programme is celebrating 21 years of giving back. To date more than R500 million has been raised for South African schools, charities, animal and environmental causes thanks to supporters swiping their cards at participating retailers.
In celebration of its 21st anniversary, MySchool MyVillage MyPlanet has launched the ‘21 years of Giving Back’ campaign with R2.1 million to give away to 21 causes.
Supporters are invited, until the end of February 2019, to nominate any South African charitable organisation that matters to them. In May, 21 winning beneficiary organisations will be chosen from the list of nominations to each receive R100 000, and the supporters who nominated them will each receive a R1 000 Woolies Gift Card.
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Originally, an innovative school fundraising concept, the programme has evolved over the past 21 years so that cardholders today also support other causes that are close to their hearts. MyVillage beneficiaries are a wide range of human development and care charities; while MyPlanet refers to those beneficiary organisations whose work involves animal welfare, conservation and environmental causes. Each cardholder can nominate up to three beneficiaries, and donations are made by participating retailers on their behalf, and at no cost to them.
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Twenty one years down the line, there are 1 200 000 active cardholders raising funds for more than 8 000 beneficiaries of the MySchool MyVillage MyPlanet programme, of which over 890 000 swipe for schools; 102 000 for MyVillage charities and 137 000 for MyPlanet organisations.
To celebrate 21 years of giving back, cardholders can nominate their favourite beneficiary or any other cause in their community.
MySchool MyVillage MyPlanet general manager, Pieter Twine said they want to encourage their supporters to also consider bringing local, smaller organisations doing heroic work in their communities into the fold; and for whom the giveaway of R100 000 can make a considerable difference.
For many schools, charities and conservation organisations, MySchool MyVillage MyPlanet has become a sustainable and meaningful source of funds.
“The amounts raised are a true testament to what happens when people collaborate and the impact that can be achieved when many people’s contributions collectively provide support to causes. The funds raised through the programme can play an important role in enabling MyVillage and MyPlanet organisations to pay their monthly bills, or even provide them with opportunities to scale up their services or start new, much-needed projects,” said Twine.
The 21 Years of Giving Back campaign is open to MySchool MyVillage MyPlanet supporters throughout the country. If you are not yet a cardholder, you can sign up for free at www.myschool.co.za or download the MySchool MyVillage MyPlanet App, nominate the cause that matters to you, and be part of the active citizenship our country needs.
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