The Pavilion encourages responsible shopping this Black Friday

THIS year as shoppers approach the much anticipated Black Friday sales, there is a renewed sense in the overall manner in which consumers and retailers alike are viewing this day.

Macro-economic factors are certainly influencing the uptake and mass participation that is normally associated with this day.

Consumers are becoming wiser in terms of their spend allocation and while many still do take an
active part in the Black Friday sales, they do so with an increased amount of savvy and discernment.

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Participation numbers and revenue figures over the last three years seem to have steadied around the Black Friday roll out and maybe this is indicative of a movement towards a more responsible wave of consumerism.

The Pavilion has sought to focus primarily on the shopping experience during this period and want to ensure shoppers feel safe in the overall family friendly shopping environment that has been tailor made for them.

Loyal Pavilion shoppers can enjoy free parking all day at The Pavilion during Black Friday, along with free Wi-Fi that will be available for shoppers to plan their shopping. The Pav brand ambassadors are ready to assist shoppers to make their shopping experience a little easier.

But there is a twist – The Pavilion acknowledges the American roots of Black Friday being embedded around the Thanksgiving holidays and that’s what they want to amplify… ‘What are our shoppers thankful for?’
Together with onsite interaction and a strong digital roll out, The Pavilion will amplify what their shoppers are thankful for and value the most.

“We seek to offer a family friendly shopping destination and this is just another way we will get to know our shoppers a little better,” said The Pavilion marketing manager, Julie-Anne Zuma.

Stay close to The Pavilion social media platforms for additional information.