Jennifer brings design flair to Decorex

HILLCREST-BASED Jennifer Jones Interiors has chosen 50 Shades of Her to reflect the various layers of the modern woman with her colour choice, the Luxe Linen col: Pink from St Leger and Viney as an accent to introduce the feminine touch.

“While my theme may play on a current social connotation, I have chosen to explore 50 shades of grey on two levels,” explained Jennifer Jones.

“Firstly, I have been using layers of different tones and textures of grey in my projects and pairing that with different accent colours. It really is such a versatile trend.”

“Secondly, the many shades of women today – they are multi-layered, and multi-dimensional. We assume such diverse roles in our daily existence – from the kitchen to the boardroom. I have chosen this year to represent balance and harmony. A space for these busy, tireless souls of ours to rest.”

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Jones, once named The Queen of Bedroom Success, finds creative joy in representing various styles of bedroom décor.

“As always, my style has an eclectic element which I bring to many of my show stands, combining older pieces which add history and substance, with contemporary styling and colour.”

For this particular feature, Jones will be working with a number of fabric houses, with her unique style bringing a sophisticated elegance to the She Shed design.

“I’m passionate about ensuring my clients are given the opportunity to see all that our wonderfully diverse industry has to offer, so that they know they have made well considered choices.”

There will be a focus on women’s design needs in this year’s exciting She Sheds feature, where four designers, working with four celebrities, are given the chance to curate the ultimate female sanctuary, echoing the Man Cave movement from previous years.

ALSO READ: Paige set to bring bright and bold colours to Decorex

This innovative feature, which supports the PinkDrive initiative, will be showcased at Decorex Durban, sponsored by Plascon, at the Durban Exhibition Centre from 21 to 25 March.

What to do in #Durban this weekend – #DecorexDurban2018 @decorexSA https://t.co/cHqYx3Ryn4 pic.twitter.com/MI1PpnhxyI

— Mishkah Roman-Cassiem (@mishkah7) March 22, 2018

“Stemming from the extremely popular Man Cave feature from previous years, the She Shed trend sees the elegant transformation of unused, outdoor sheds into personalised havens for the women of the home,” explained Anita Bloom, creative director for Decorex SA.

“This is a re-energising space dedicated solely to the identity of the individual woman, offering her a soothing area to relax or partake in preferred hobbies. It is an extension of the home, with the rejuvenating energy of the outdoors.”

Decorex Durban has partnered with breast cancer awareness NGO, PinkDrive, for this charitable feature with funds raised through a competition run at the show, as well as a donation box located on site.

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