Vodacom Durban July’s fashion programme undergoes Covid-19 revamp

AS preparation for this year’s Vodacom Durban July nears finality, the fashion programme, which has been synonymous with the iconic raceday and has undergone major changes, will remain a key component of the 124-year-old event.

The event has adapted to conform with the Covid-19 lockdown regulations and attendance to the Hollywoodbets Greyville Racecourse only includes core racing staff and television crew.

With no spectators or socialites allowed on course, the vibrant raceday fashion programme has been forced to become a digital experience. Fashionistas are encouraged to dress up to the raceday Butterflies theme at home and then share the photos and videos on social media.

With no pre-raceday fashion shows allowed, the interest in the build-up to the unveiling of the eight Vodacom Durban July Invited Designer Showcase ranges has been put on ice.

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In its place, eight luminaries, all of whom are regular participants in the invited designer process, have agreed to serve as guest designers. They will provide ranges for a virtual fashion show the day before the Vodacom Durban July.

The eight guest designers include Karen Monk Kljinstra, Zama Mathe, Mxolisi Luke Mkhize, Madelain Clark, Hanrie Lues and Sibu Msimang, along with Capetonians Bridget Pickering and Ludwig Bausch.

They will be joined by a hand-picked tier of emerging design stars representing the Durban Fashion Fair, all of whom have close connections with the Vodacom Durban July fashion programme.

The other major change to the Vodacom Durban July fashion programme will be the roll out of the important Vodacom Durban July Young Designer Award. The judging has been moved to Saturday, 29 August.

“It has been exciting to see the way that the fashion industry has been willing to adapt to the challenges posed by the Covid-19 lockdown regulations,” said fashion programme director, Tiffany Prior.

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