Jewellery treads into new territory

WOZA Moya invites you to the opening of Colleen Deetlefs’ recycled tyre tube jewellery and accessories exhibition at Embocraft in Bothas Hill on Thursday, 11 July from 10.30am.

“If you are interested in recycling or upcycling, then this is the exhibition for you,” said Woza Moya’s innovative Paula Thomson. “Colleen’s business started when she saw a pile of tyre tubes and from there the concept was born on how to create a sustainable business from the waste. She learnt how to re-work the tyre tubes, plus other waste, to make them into products that are of a high standard.”

Colleen’s years of experience in the clothing industry and manufacturing helped her to create market-worthy products.

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She named her business IWD-Superfluere and the acronym stands for Innovative Waste Design while Superfluere is the Latin word for ‘overflowing’. Her business up-cycles waste materials into different products such as bags and belts to jewellery and tyre chairs.

Various types of waste, such as tyre tubes, tyres, pvc billboards and old video cassette tapes, are used in the creation of her high quality goods. As a cherry on top, Colleen as does her best to involve the community and offers skills development and entrepreneurship training.

“They are very passionate about saving the environment. Their hope is if everyone does just a little bit to save the environment, together we can save our planet,” smiled Paula.

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