New legends are about to be born
Mahindra is taking its Karoo Dawn, Karoo Dusk and Karoo Storm double cabs on an epic three-week adventure that will cement the brand's durability in the minds of buyers.
The convoy has departed to unforgiving terrain in South Africa, Namibia and Lesotho.
“In June, we revealed our new corporate identity and our brand promise – to Unleash the Explorer in You. While every Mahindra bakkie or SUV delivers on that promise, the three Karoo flagship models do so with aplomb,” says Rajesh Gupta, CEO of Mahindra South Africa.
“We realise that Mahindra is in a unique position to help South Africans unleash their inner explorer with our range of accessible and affordable products and with made-for-purpose adventure vehicles like the Karoo Dusk, Dawn and Storm.”
The Mahindra Adventure
Departing from the Mahindra head office in Centurion, Gauteng, the expedition of three Pik Ups started heading west to the border of South Africa and Namibia.
Along the way, the convoy will visit some of the most demanding off-road trails and routes in the Free State and Northern Cape as well as the Mahindra dealers en route.
The convoy will also make its way to KwaZulu-Natal to conquer some of the most challenging 4×4 courses and routes that they can find. From here, they will make their way back to Mahindra’s South African headquarters.
“Each leg of our tour was carefully chosen for its beauty, its challenging routes and its proximity to some of our best-performing dealers. We will visit the dealers along the route to show them the new Karoo Dawn, Dusk and Storm and to whet their customers’ appetite,” says Rajesh.
The team will be lead on an adventure at every step of the journey with clues they receive daily from Mahindra and their task is to navigate to their destination. Customers following the adventure, can live the journey and become part of the experience.
Flagship features made accessible
The Mahindra Dawn, Dusk and Storm together form the flagship model range for Mahindra’s Authentic Bakkie range. All three models are fitted with a dedicated heavy-duty, off-road suspension that is unique to these models.
All three models are equipped with Mahindra’s tried and trusted 2.2 mHawk turbodiesel engine that delivers 103kW and 320Nm.
Power is delivered to the rear wheels, in 2WD, or to all wheels in 4WD low- and high-range via the Mahindra six-speed automatic transmission.
While each version is unique in its design, all three versions share luxuries such as climate control, electric windows, cruise control and leather seats.
Also standard across all three models are a special hardy Karoo carpet set, a nudge bar, a load bin-mounted Karoo sports bar and a rubberised load bin. A custom-designed set of hardened off-road rims are fitted to all three models, including to their spare wheels.
Mahindra has also fitted a custom-designed, off-road approach and departure bumper set to all three flagship models. These bumpers are anchored to the chassis and have LED front fog lamps, heavy-duty steel recovery points, non-slip steps and even a ready-to-fit space for a winch.
Lastly, all three flagship models also have a new 9-inch touch-screen infotainment system with HD display, in-built maps and Apple CarPlay and Android Auto.
The Karoo Dusk, Karoo Storm and Karoo Dawn models are all sold with a 4-year/120 000km mechanical warranty and 5-year/90 000km service plan.
You can stay up to date with these intrepid adventurers via social media channels.
Source: QuickPic
