Mitsubishi takes the South African market by storm
In recent months, MMSA has expanded its footprint in South Africa with the opening of six new dealerships. This brings the tally to 48 sales dealers and 53 aftersales dealers nationally.
“Last year will be remembered as one of recovery and consolidation for the local automotive industry,” said Mitsubishi Motors South Africa (MMSA).
After 12 months of trading, MMSA has experienced noticeable growth in sales performance. Total sales for the brand in 2021 were a significant 47.5% higher than the corresponding period in 2019, and a staggering 71.5% improvement over 2020. This also meant that MMSA bucked the trend by increasing its overall market share.
Nic Campbell, the general manager, said, “With the introduction of the Xpander, Mitsubishi is now competing in a completely different price range and segment than before. As such, our sales volumes have been positively impacted. It also speaks to MMSA’s customer-first focus of bringing out the right product for the market at the right time, with a competitive value proposition.”
In recent months, MMSA has expanded its footprint in South Africa with the opening of six new dealerships. This brings the tally to 48 sales dealers and 53 aftersales dealers nationally.
“The opening of these new facilities is a continuation of the approach to the strategic placement of dealerships in order to capitalise on the popularity of the Mitsubishi brand. It goes hand in hand with our targeted new model strategy and aims to continue bringing new customers into the Mitsubishi fold,” commented Steven Terblans, general manager: aftersales. “A brand is only as strong as its dealer network, and Mitsubishi is fortunate enough to currently find itself on a very firm footing indeed.”
Proof of the commitment of MMSA’s dealer network is reflected in the results of the most recent National Automobile Dealers’ Association dealer satisfaction index survey. Not only did the dealership achieve gold status, but it was also recognised as the most improved overall brand in 2021 (+10.6%).
“Mitsubishi’s customer service index results have improved from 91.5% in 2017 to 95.42% at the end of 2021, which is well above the target of 93.5% we had set for ourselves. This phenomenal performance can largely be attributed to the introduction in 2019 of our ‘fix right first time’ strategy, which has become the most important factor in our overall service experience.
“We want to ensure that the customer experience is aligned with the expectations of our loyal customer base. Expectations change and evolve, and so do we, and for this reason, we are continuously improving and embracing change,” Terblans continued. “Our aim is to create a lifetime customer loyalty and the only way to boost our retention rate is to provide excellent service. In fact, MMSA is so committed to its customers that we urge them to contact us at customercare@mitsubishi-sa.co.za with any complaints, compliments or feedback in this regard.”
“Hold on to your hat, because 2022 will be another exciting year for MMSA as we expand or upgrade most of our existing model ranges. The biggest news, however, will be the introduction of the all-new Outlander in the second half of 2022,” concluded Jeffrey Allison, general manager: marketing.
Source: QuickPic
