Heritage parts project launched to celebrate Toyota Land Cruiser’s 70th

The Toyota Land Cruiser, considered by many as the ultimate off-roader, is celebrating 70 years of creating memories. Yes, it was launched in 1951. At that time, it was called the Toyota BJ. The name change to Land Cruiser in 1954.

August 7, 2021

Compiled by Matthys Ferreira. 1 minute read

In life and business one often hear the phrase “going back to basics”. This is one of the many things that Land Cruiser did over and above introducing a number of derivatives into the market over the years.

Now, the Land Cruiser’s essence of “reliability, durability, and off-road performance” has further evolved in response to the evolving needs of its global customers across 170 countries.

GR Heritage Parts Project

“As a further celebration of the marque’s 70th birthday, Toyota Gazoo Racing has announced the inclusion of Land Cruiser in its GR Heritage Parts Programme. The parts will be reproduced for the 40 Series Land Cruiser, which was produced between 1960 and 1984.” This will facilitate and eliminate the fear of shortage of parts experienced by Land Cruiser owners.

The company has carried out preliminary surveys with exclusive Land Cruiser dealers and fan club representatives from across the globe and, as a result of these activities, it is advancing preparations to reproduce and sell parts related to the critical functions of driving, turning and braking for the 40 Series Land Cruiser.

The Toyota LandCruiser has been warmly embraced by Australians as they worked in, and explored, the far reaches of the country.

“These parts will be supplied as ‘heritage parts’ and will include engines, drivelines and exhaust systems. Availability of parts will be launched as preparations have been completed, with a target launch date being the beginning of 2022,” said Toyota.

Local Land Cruiser success

“On local turf, sales of the Land Cruiser 300 have commenced. The Land Cruiser brand resonates very strongly with South Africans, evidenced by the continued sales success of the utility-focused 70 Series, family-oriented Prado and flagship LC variants. The 70 Series registered an impressive 251 sales in July, despite very difficult operating conditions, while Prado in turn racked up 69 sales.”