SA sports betting company sponsors local and international franchises

South African sports betting operator Hollywoodbets not only spread its wings in South Africa to sponsor some of the sports franchises, such as Hollywoodbets Dolphins Cricket Team, and other well-known sports, but has also now secured another partner in West London, Brentford Football Club.

It will be a first for the club, which is set for an exciting debut on football’s biggest stage, the English Premier League (EPL). Known as “The Bees”, Brentford had a stellar 2020/21 season in the Sky Bet Championship and has duly earned the right to compete against some of the strongest teams in world football.

Hollywoodbets joined Brentford FC’s promotion campaign in November 2020, with its logo appearing on the back of all official match day jerseys.

Coinciding with the launch of The Bees’ sleek new kit for the upcoming season, Hollywoodbets is proud to announce its front-of-jersey sponsorship of Brentford FC. This marks an exciting step for Hollywoodbets, making it the first South African sports betting company to appear on the front of a Premier League jersey.

After a 74-year absence from the top flight in English football and 10 promotion play-off attempts in various leagues and divisions, Brentford FC is now set to make its presence noticed to EPL viewers around the world.

With exciting tactics and a progressive attitude towards the game, the Premier League new boys will entertain their legion of supporters on August 13 when the Bees have the privilege of lifting the curtain on the new 2021/22 season with a mouth-watering clash against London rivals Arsenal FC.

Jon Varney, chief executive at Brentford Football Club, said, “Our promotion to the Premier League means we are now broadcast in more homes around the world than any other league or competition. This global platform creates an opportunity to grow interest in The Bees and for us to maximise commercial returns to reinvest in our squads.

“While it is important to grow revenue, it is also important to build relationships with organisations who share our values. Hollywoodbets has been with us on our journey to the Premier League and we are delighted it has decided to invest further and become our front-of-jersey sponsor.”

Hollywoodbets brand and communications manager Devin Heffer said, “After last season’s partnership with Brentford and being part of its journey to the play-offs, we are proud to be a part of such a special football club.

We share similar values and we have the motivation to keep pushing ourselves to new heights. “Continuing this sponsorship and debuting with The Bees on the front of their jersey in the English Premier League is a dream come true for us.

This is a proud moment for our country, and South African football fans, and we are excited to bring our customers closer to the most-watched league in the world.”

Brentford Football Club will finally make its return to the top flight of English football as it renews its rivalry with one of the biggest names in the Premier League, Arsenal.