The app, a first of its kind in South Africa, reflects both Veritas and CTP’s commitment to finding new ways to benefit the wineries that enter this prestigious competition while simultaneously making these coveted award-winning wines available to all wine and brandy lovers throughout the country.
Specially developed for online wine sales, VinoVeritas by CTP has succeeded in simplifying access to award-winning double gold and gold wines and brandies yearly when the results are announced. Consumers will have to wait until October 8 when this year’s awards will be announced at a special luncheon at Nederburg Wines in Paarl.
To celebrate the success of the launch of VinoVeritas by CTP App five lucky wine and brandy lovers can be the recipients of a six-bottle case of award-winning wine each.
To qualify for one of these prizes, consumers can register from October 3 to 7 on the app and one winner will be drawn every day.
VinoVeritas is the product of a partnership spanning over a decade between Veritas and CTP Packaging, through its divisions SA Litho Label Printers and CTP Cartons & Labels, and a ground-breaking collaboration with Getwine, whose streamlined distribution network ensures that these award-winning wines are logistically available to consumers countrywide.
Orders placed via VinoVeritas are automatically linked to Getwine’s E-commerce system. In turn, Getwine will finalise the transaction in respect of collection of payment and order fulfilment.
Developed with both wineries and wine lovers in mind, the app actively supports the sale of all the double gold and gold award-winning wines while simultaneously providing wine lovers with a comprehensive guide to top wines available in South Africa.
“The strength and continuity of our partnership with Veritas can be attributed to a shared vision of excellence – Veritas in its celebration of excellent South African wine and us in our commitment to producing packaging of the highest quality for the South African wine industry. Over the decade during which CTP has remained an enthusiastic financial partner of the Veritas Awards, we’ve remained committed to finding new ways to benefit the wineries entering the competition. The launch of VinoVeritas by CTP bears testimony to this,” said Leon Witbooi, director of CTP Packaging.
Witbooi’s sentiments are echoed by Christo Pienaar, South African National Wine Show Association chairperson. “This is a proud moment in the 32-year history of Veritas that we can launch such a unique app that will benefit both the South African wine industry and the consumer.”
