New support centre for GBV
It is a national toll-free helpline for survivors, witnesses and perpetrators of gender-based violence.
Following the 2021 launch of the #NoExcuse Bride Armour campaign ahead of 16 Days of Activism, Carling Black Label has intensified efforts to combat gender-based violence (GBV) and decrease the incidence rate throughout the year by opening a support centre for victims of abuse and transgressors looking to make a change.
In close partnership with Father A Nation and supported by Lifeline, the opening of the doors to the support centre on December 8 was attended by locals and community leaders of Alexandra Township at Nobuhle Hostel, where the centre is located.
The brand’s partnership with Lifeline and Father A Nation dates back to 2018 with the distribution of an online booklet called No Excuse for Abuse to give practical guidance on ending GBV. The booklet was written by Craig Wilkinson, best-selling author and founder of the Father A Nation NGO.
Lifeline is a sponsor of the Stop Gender Violence Helpline (0800 150 150).
Through the helpline, the brand’s aim has been to support those affected by GBV, reducing its occurrence, empowering those impacted by GBV to start the healing process and giving an entry point for perpetrators to start the counselling process to stop committing GBV.
It is a national toll-free helpline for survivors, witnesses and perpetrators of gender-based violence.
Carling Black Label brand manager Candice van den Boesch said, “Through the #NoExcuse Support Centre we would like to make a change in this community. The centre has two main objectives: to provide counselling and support in a safe professional environment for victims of GBV.
“Our second object is to prevent GBV from happening by providing a variety of programmes and interventions aimed at restoring, equipping and inspiring men to be good mentors, role models and fathers who stand against any form of abuse.”
