Ashok Leyland expands its presence in southern Africa
This partnership will be instrumental in bringing a range of commercial vehicle solutions to address the specific requirements of different customer groups in the territory.
Ashok Leyland, flagship of the Hinduja Group and India’s leading commercial vehicle manufacturer, has appointed ETGL to handle its logistics, warehousing and distribution in sub-Saharan Africa.
An agreement was signed between the companies for the cooperation with the distribution of products in the Southern African region. ETGL will operate dealerships for Ashok Leyland in six key Southern African countries as part of this strategic cooperation.
Amandeep Singh, head of international operations of Ashok Leyland, and Rajeev Saxena, CEO of ETGL, and Pavan Nair, business head of ETGL, were at the signing of the partnership agreement.
Singh said, “We have ambitious growth plans for the African market. Our time-tested products are well suited for the African terrain and offer a superior value proposition to customers. ETG group’s extensive connections in these markets will complement our growth plans. We are already present in most of the East and West African countries. We now have the right product portfolio with Best in Class TCO to cater to requirements of this market and provide an excellent value proposition for customers.”
Saxena said, “We are excited to announce our partnership with Ashok Leyland. This partnership will be instrumental in bringing a range of commercial vehicle solutions to address specific requirements of different customer groups in the territory.”
Source: Francois van Eeden/ETGL
