Hotel and gaming group Sun International and three of its properties, namely Carnival City, Sun City and GrandWest have been ranked amongst South Africa’s coolest in the 2018 Sunday Times Generation Next Awards.
Sun International was ranked second in the Coolest Hotel Group category while Sun City soared to take up first place in the Coolest Local Entertainment Place category for the second consecutive year, with local hotel and casino Carnival City ranking fifth and GrandWest sixth in the same category.
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The Sunday Times Generation Next Study, now in its 14th year, is the leading annual youth brand preference and consumer behaviour survey.
Leading youth market specialists, HDI Youth Marketeers, polls more than 12 000 youths from around the country, across more than 70 categories to determine what SA’s kids, teens and young adults find on-trend and aspirational.
“We are thrilled that the Sun International brand and three of our properties have been ranked amongst the ‘coolest’ by South Africa’s youth in this year’s Sunday Times Generation Next Awards.
“For any brand to be sustainable in a highly competitive market, it needs to resonate with young people as they possess future purchasing power,” said Rob Collins, Sun International Group’s chief strategy and operations officer.
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Collins said the fact that Carnival City, Sun City and GrandWest have been rated as ‘cool’ speaks to the group’s emphasis on delivering relevant, cosmopolitan entertainment experiences for people of all ages.
“The nominations also speak volumes on our employees’ commitment to quality and innovation,” he said.
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