Latest SEO Tends To watch in 2023 and Beyond
SEO is one of the most important parts of marketing these days.
Whether running a small business or owning a large company, you need a strong online presence which is possible with SEO.
It helps you keep on top in Google searches and increases your visibility on online platforms. But, to stay ahead of your competitors, you need to keep updated with the latest SEO trends. It is because Google constantly updates its ranking algorithm to improve users’ search experience.
This article discusses the latest SEO trends to watch in 2023 and beyond.
Voice and Mobile Search
“Hey, Google, what’s the recipe for lemon cupcakes?”
This is how people make a Google query these days, and they get the desired search page results based on their questions. This is known as voice search, which is increasing day by day. By 2026, it is estimated that more than half of internet users in the USA will use a voice assistant .
Therefore, you need to optimise your content according to voice search. Simply optimise your site for mobile, as most voice searches occur on mobile, tablets, and smartphones.
If you do not know how to implement voice and mobile searches, then seek the help of an SEO agency in your area. For example, if you live in Port Elizabeth, the best SEO agency in Gqeberha can help you in many ways.
Audience-Targeted content
Make sure you write audience-targeted content and not search-intent targeted content. For example, if you run a restaurant and blog about finance on your website, it makes no sense. Also, by doing so, Google crawlers get suspicious, and you may lose potential customers Sticking with your topic and industry to create rank-worthy content is better.
Video Content Will Keep Trending
In today’s era of Instagram shorts and TikTok, video content is important for SEO and digital marketing. According to research, it has been proven that video content can increase your visibility by increasing time on a page meaningfully.
Besides, the chances to rank on SERPs (Search Engine Results Page) for your website can improve by 53 times more if you add videos. This is because about 75% of people visit a website after watching a video about its services or products.
Focus on E-A-T and Expertise
Expertise, Authoritativeness, and Trustworthiness (E-A-T) are critical factors for ranking well in search results. Building your brand’s reputation, showcasing expertise, providing accurate information, and earning high-quality backlinks from authoritative sources can boost your website’s credibility. So, you need to focus on the EAT factor, which is the latest update of the Google algorithm and is very useful for SEO.
Prioritise a Mobile-Friendly Website
Phone searches are expected to increase in the coming years. Therefore, you need to focus on a mobile-friendly website and ensure it performs well on mobile phones. Also, boost the loading time of web pages by using CDN (content delivery network), compressing images, etc. This will help keep users on your page and not leave it due to excess loading time. It will further help increase your customer base and revenue.
By keeping an eye on these SEO trends and adapting your strategies accordingly, you can enhance your website’s visibility, attract organic traffic, and stay ahead of your competitors.
