Property giant turns pink to raise awareness

As prevalent as breast cancer is among South African women, most still fail to go for regular mammograms and perform self-examinations to check for lumps or irregularities hiding beneath the breast tissue.

Breast cancer is almost always curable if detected early, which is why the National Breast Cancer Awareness Month exists to spread awareness of early detection and cure.

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“Many of our sales associates have battled through this disease, which makes this a cause that hits very close to home,” said Adrian Goslett, regional director and CEO of RE/MAX of Southern Africa.

“To raise awareness of the early detection and prevention of breast cancer, RE/MAX will hold its annual National Pink Day on October 29, whereby our network of over 2 800 agents across southern Africa are invited to dress in pink for the day and host events to raise money towards various breast cancer-related causes across the country.

“Our associates are also encouraged to take photos on the day and post them to social media using the hashtags #REMAXPinkDay #GetChecked,”

During October, The RE/MAX Foundation will also collect donations on behalf of the Breast Care Foundation.
Its mission is to provide help and inspire hope to those affected by breast cancer and to assist with early detection.

They provide support services to those with disabilities, are destitute and/or are pensioners with low-income, with food parcels, clothing and medical assistance, which includes mammograms.

“Our sympathies lie with anyone struggling with this disease. We hope that through these campaigns, we might be able to effect positive change and help many other organisations that are working together to change behaviour and minimise the occurrence of late diagnosis,” Goslett said.

Contact the newsroom by emailing: 
Marietta Lombard (Editor) germistoncitynews@caxton.co.za,  or (Journalists) Busi Vilakazi busiv@caxton.co.za