Snowflake has inspired South Africans to bake and cook their family favourites for 136 years.
This year, they are all about ‘creating homemade happiness’.
The baking specialists want to get people cooking, baking and showcasing their skills on their social media pages.
South Africans can now show their expressions of ubuntu and love through baking or cooking their favourite recipes for a loved one or the less fortunate as a random act of kindness while adhering to Covid-19 regulations.
Milling marketing executive of Premier Foods Sibongile Mooko said their homes are an extension of who they are and what they do within the walls of their abodes’ shapes their mood, affects their productivity and influences their outlook on life.
“Scientific studies have shown that we can have an impact on our happiness by adjusting the tiny little habits and routines that constitute our daily lives.”
The Snowflake Create Homemade Happiness campaign aims to inspire South Africans to spend quality time with their families in the kitchen, preparing those special family secret recipes and creating new ones.
When families share experiences, such as baking and cooking, they create bonds.
“Spending time making family favourites is the ideal way for children to learn new skills and interact with their family members having a more authentic experience. This special time does not need to be boring and Snowflake can help families cherish this time and create more enjoyable moments of fun,’’ expressed Mooko.
There’s no fancy, hard-to-find ingredients or complicated cooking techniques, just a vast array of delicious recipes designed to make you a legend in your kitchen.
“Snowflake wants to encourage South Africans to share their homemade expressions of love and the happiness they bring, far and wide,” said Mooko.
South Africans can share their flop proof creations with Snowflake on @SnowflakeSouthAfrica on Facebook and @Snowflake SA on Instagram to show how.
If consumers do not have recipe ideas, Snowflake has great baking and cooking ideas on their page at https://www.snowflake.co.za/home and on the Snowflake YouTube page.
When sharing their acts of kindness, consumers also need to tag Snowflake via social media by using the hashtag #SnowflakeHomemade and they could stand a chance to win some amazing baking appliances.
The campaign ends on October 31.
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