Self-published Germiston author Aubrey Mavhuli is passionate about helping small businesses reach their full potential which encouraged him to write self-help books.
“I noticed a number of mistakes small businesses make. They use the same marketing trends of well established businesses that may fail for small businesses.
“I realised I needed to share my knowledge and help them make the correct decisions that will help them grow their businesses,” said Aubrey.
He has written his first book Marketing sense, Emerging Entrepreneurs guide that brings results.
He recently published his second book Success is Do it Yourself.
“The book is meant to challenge the reader, especially if they have been negative about their lives.
“As people we tend to complain a lot about life and blame others for what is not going right or happening in our lives. The truth is we have to take ownership of everything that happens in our lives,” said Aubrey.
“I was once like that until I decided to make the necessary changes. It’s important for people not to feel sorry for themselves, but acknowledge they have a problem if you are not on top of your game. When you have done that you take ownership and make the changes,” said Aubrey.
He said the birthing of this book started small, from writing a column.
“I started writing for an online newspaper in 2019. I realised I have a lot to share and decided on the book. In the book I acknowledge what made me procrastinate and did something about it. I want people to read it and get fired up about their own success,” said Aubrey.
He is an MBA trained metallurgist, marketing consultant, copywriter, speaker, coach and trainer.
Have a story?
Contact the newsroom by emailing:Editor at germistoncitynews@caxton.co.za, or Busi Vilakazi (Journalist) busiv@caxton.co.za.
Also follow us on:
