Why home exercising is exploding across South Africa
Many South Africans are cutting up their gym membership cards and spending more hours at home, exercising comfortably.
South Africa’s gym club industry generates more than R12.5-billion each year.
According to The Economist, this is the highest in the world.
Health and fitness are alive and well among patrons.
Yet it’s unknown at this point in time how many of the active gym memberships in South Africa are currently lying idle, with the masses simply not meeting their fitness and exercise goals due to busy schedules.
Gym memberships can be expensive, and many aren’t pulled in by the allure of additional commodities offered by gym clubs to substantiate these expensive subscriptions.
Instead, with the proliferation of affordable and advanced home exercise equipment, more people are choosing to complete their workout regimens at home.
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With this trend, more residents can afford to build up home gyms, where they can spend their exercise time more efficiently, and follow their own timetables.
Home exercising makes it easier for busy South Africans to schedule their workout sessions around their demanding schedules, which factors into the incredible growth the industry has experienced in recent years.
People want to exercise when they want to, for however long they want.
Traditional gym clubs require members to wait their turn to use the equipment.
This is problematic on various levels, as gymnasiums simply aren’t in the position to get enough exercise equipment to satisfy the demand during peak times.
This leads to many exercisers having to spend their time in a queue awaiting their turn to get to the equipment they’d like to use.
Citizens with demanding schedules aren’t willing to spend the majority of their time queuing in line and checking email.
With home exercising, civilians can buy the exercise equipment they use and have access to it at any time of the day.
There is no need to visit the gym during peak times throughout the day and share exercise equipment.
This is perhaps one of the biggest reasons in the explosion of home exercising in the country.
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More and more people are going after the allure of being able to schedule their exercise sessions around their demanding days.
It is something gym clubs haven’t been able to offer their patrons yet.
“South Africans want a fitness solution that fits around their schedules, and not the other way around.
“There is a drive among them to lead healthier lifestyles, and with the proliferation of home exercising equipment more busy South Africans can now afford to become healthier,” said Belinda Sutherland, marketing manager at Express Fitness.
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