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Young jewellery designers graduate

Young jewellery designers ready to take the world by storm.

Armed with technical knowledge, practical work experience and entrepreneurial skills, the first intake of a provincial government-launched commercial jewellery design programme received their certificates, last Thursday.

Gauteng’s MEC for Economic Development, Eric Xayiya, congratulated the 15 students in the Design @ 50 commercial jewellery design programme and welcomed students who have commenced with the programme for 2014.

Design @ 50 is a training programme for candidates with a background in jewellery design and manufacturing.

It is aimed at improving the commercial jewellery design capacity within Gauteng and forms a cornerstone of the Jewellery Manufacturing Precinct Industrial Development Zone (IDZ), an initiative of the Gauteng Growth and Development Agency (GGDA).

Design @ 50 is based at Rand Refinery in Industries West.

“This project was developed to focus on creating viable markets for locally manufactured jewellery and stimulating the local jewellery manufacturing industry,” said Xayiya.

“It does so by creating entrepreneurs who can research and develop products for specific markets, rather than re-engineering and following current trends.

“In the strategy of the Department of Mineral Resources, jewellery manufacturing is highlighted as a key industry in the beneficiation of three of the top 10 minerals of South Africa, namely, diamonds, gold and platinum.

“We want to create an enabling environment to grow market share for local jewellery manufacturers globally.”
Siphiwe Ngwenya, CEO of the GGDA, said it was significant that the programme had been structured to assist candidates with driving market demand to support jewellery manufacturing in Gauteng.

“The jewellery industry has welcomed this initiative, with its partners offering internships and workplace training opportunities.

This programme has involved collaboration from government, industry bodies, training institutions and jewellery retailers, which really gives graduates an edge,” said Ngwenya.

The Design @ 50 Commercial Jewellery Design Programme initially operated from the Jewellery Council of South Africa and recently moved to new, customised premises in Germiston, provided rent free by Rand Refinery.

The training programme aims to increase the technical proficiency of students enrolled in the course to produce skilled commercial jewellery designers who, in conjunction with jewellery manufacturers, will contribute to developing the South African jewellery market, by producing high quality products that follow and set fashion trends, are well marketed and which can compete locally and in the global market.

The students have received training in market research, commercial jewellery design and product development, utilising state-of-the-art Computer Aided Design (CAD) and 3D Printing Technology.

Retail jewellery chains Natal Wholesale Jewellers, Galaxy and Co., American Swiss and Sterns supplied internships for students with jewellery buyers, as well as workplace training.

All the students enrolled in the programme completed their training.

Applications for the 2015 course open in November 2014, on www.ggda.co.za.

The following are the requirements for applicants:

  •  Must have a diploma in jewellery design and manufacturing.
  •  Must have knowledge of and experience on Computer Aided Design (CAD) – preferably Rhino or Matrix.
  •  A goldsmith/setter trade test qualification is an advantage.
  •  Some experience working in the jewellery manufacturing, wholesale or retail industry would be an advantage.
  •  Preference will be given to BEE candidates.

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