Caxton introduces Dealfinder

Caxton CTP Publishers and Printers and its sales arm, NAB, have announced the launch of www.dealfinder.co.za.

Dealfinder is a website that allows consumers to browse for shopping deals online by area, retailer, category or even by brand name.

It’s an offering from Caxton that takes the established selling power of printed inserts and turns it digital.

The product allows shoppers to find the best deals in their own areas, at any time.

Essentially, traditional printed inserts become even more functional by making them searchable, geographically relevant, user relevant and available to shoppers all of the time, instead of only at certain times.

“Dealfinder is not a price comparison site, but rather a functional online showcase of in-store deals,” said Marc du Plessis, general manager at Dealfinder.

“For consumers, it means that they can find deals that are relevant and available close by.

“The consumer can either browse through thousands of deals or search by retailer, category, product or brand.”

For retailers, Dealfinder is a powerful tool to establish what consumers want.

“While consumers can sign up for category, brand or product alerts, retailers and brands will be able to communicate directly with consumers who have shown an interest or are in the market for particular products.”

A range of marketing tools have been made available to retailers subscribing to Dealfinder, including access to a database of consumers who have “wishlisted” a certain item, SMS or email marketing campaigns to targeted consumer groups, sponsored competitions, gamification in the form of interactive competitions and campaigns, a mobile site and apps to come which will allow on-the-go browsing.

While, in South Africa, online retail sales represent only around one to two per cent of total retail sales, the browsing/researching online behaviour is huge and consumers still choose to make the vast majority of their purchases offline.

We know that consumers use inserts in their local papers to pre-plan shopping trips, Dealfinder will act as an extension of these printed inserts.

It’s another opportunity for the retailer to get offers into the hands (onto the screens) of their customers.

“Markets are thin and not many people are in the market for an item at any given time, that’s why media that has mass reach — like our local papers coupled with Dealfinder.co.za — are the only platforms that will deliver prospective buyers week in, week out,” added du Plessis.

By using a product like Dealfinder, retailers can include online price and product advertising in their marketing mix at no risk, with no development costs, but with increased exposure to the right consumers, at any time.

Find Dealfinder on Facebook, Twitter, Google + and Pinterest.

For more information contact NAB on 011 889-0610, or visit www.nab.co.za.